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More Than 50,000 Super Bowl Shirts to be Produced Overnight |
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Monday, 01 February 2010 22:05 |
More Than 50,000 Super Bowl Shirts to be Produced Overnight
While players celebrate on the field,
hundreds of promotional products companies spring into overdrive
TREVOSE, PA –February 1, 2010 – The Advertising Specialty Institute® (ASI) says that more than 50,000 Super Bowl T-shirts will be produced overnight for fans to snap up on the morning following the big game.
That means that while players immediately start celebrating on the field with their hot Super Bowl shirts and gear, hundreds of ASI member companies have already started the presses to make thousands of logoed Super Bowl items for delivery in record time to anxious sports fanatics.
According to Jeff Henderson, executive vice president of ASI member company Pony Xpress Printing (asi/297068), an officially licensed provider of Super Bowl XLIV apparel, “We start making T-shirts when the game ends and it’s all hands on deck with more than 50 staffers working split shifts, and that includes me. We start delivering shirts overnight to stores, so they are on shelves the next morning for fans. When things get really hectic, it’s not uncommon to have a mini traffic jam that requires employees to direct trucks in and out of the warehouse. They come in to pick up for their stores and, of course, everyone wants their tees first.”
Henderson also said that, “While more fashionable designs are hot this year, compared to typical athletic designs, the majority of shirts will be the traditional ‘locker room tee’ you see players putting on right after the game.”
ASI research shows that the T-shirt, a long-time promotional products powerhouse, continues to be the top-selling apparel item for the last three years among Super Bowl fans. Companies also continue to order them throughout the football season as employee gifts and giveaways to clients.
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Wednesday, 20 January 2010 22:38 |
The Weather Channel Makes it Easier to Rise and Shine
There are two things most people do when they get up in the morning. One is grab a hot cup of coffee. The other is to turn on The Weather Channel to see what the weather has in store for them. Playing off of these two rituals, The Weather Channel, Dunkin’ Donuts and Al Roker all teamed up for the “Wake Up With Al” promotion.
Consumers who visited www.weather.com/wakeup from October 7 to November 24 could enter to win a $100 Dunkin’ Donuts gift card. The co-branded sweepstakes entry page also reminded people to tune in weekdays at 6 a.m. to watch Al Roker and co-host Stephanie Abrams tell them whether it was going to be a raincoat or sunglasses kind of day.
“Waking up with Al Roker and Dunkin Donuts are both popular morning rituals. This is a great way to reach consumers who need to be alert and ready to go in the mornings and let them know about ‘Wake Up With Al,’” says Cynthia Ashworth, vice president of consumer engagement at Dunkin’ Donuts, in a statement. “It’s a natural fit – watch America’s favorite weatherman while sipping America’s favorite coffee, then visit www.weather.com for a chance to win.”
The six-week sweepstakes was advertised via a 15-second TV spot on The Weather Channel. In-store displays including a life-size stand-up featuring Roker popped up at many of the nearly 6,000 Dunkin’ Donuts locations. Online, banner ads appeared at www.weather.com. People who opted in to Dunkin’ and Weather Channel databases received an e-mail blast trumpeting the limited-time gift card offer. |
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